Facebook Twitter Pencil-ruler Linkedin Envelope
Lead Marketing Business
  • Marketing
  • Business
  • SEO
  • Gaming
  • Social Media
  • How to
Reading: B2C Sales – Business Relationship, Interaction, and More
Share
Lead Marketing BusinessLead Marketing Business
Aa
Have an existing account? Sign In
Follow US
  • Marketing
  • Business
  • SEO
  • Gaming
  • Social Media
  • How to
© All Rights Reserved by Lead Marketing Business
Lead Marketing Business > Blog > Online PR > B2C Sales – Business Relationship, Interaction, and More
Online PR

B2C Sales – Business Relationship, Interaction, and More

bizlead
Last updated: 2021/08/29 at 1:00 AM
bizlead Published August 29, 2021
Share
b2c sales

Table of Contents

  • B2C Sales
  • Highlights of B2C sales
    • 1) Interaction with average consumers:
    • 2) Shorter sales cycle:
    • 3) Business relationship:
    • 4) Size of the potential customer pool:

B2C Sales

B2C sales – business-to-consumer sales are defined as businesses or transactions carried out directly between a company and the consumers who are the end-users of its products or services.

Contents
B2C SalesHighlights of B2C sales1) Interaction with average consumers:2) Shorter sales cycle:3) Business relationship:4) Size of the potential customer pool:

Highlights of B2C sales

1) Interaction with average consumers:

  • B2C consumers tend to make purchases based on how a brand creates an emotional connection.
  • Therefore, most B2C communications tend to appeal to the personal wishes and value systems of the consumer.
  • Unlike B2B, B2C sales decisions are usually making by one or two people. When a consumer buys B2C goods like food, cell phones, cars, etc., it is not about what it can do for me, but about how it makes them feel.
  • It is the reason why emotion-driven or emotion-triggering marketing campaigns are commonly executed in the B2C space.
  • Hence, marketing and advertising decision-makers spend most of their budgets on campaigns based on this attribute, from social media to television network ads.

2) Shorter sales cycle:

  • The B2C sales cycle is comparatively much shorter than the B2B sales cycle mainly due to 1-2 decision-makers and secondly due to lower prices.
  • B2C sales rely more on marketing to spread brand awareness and improve product visibility to attract the customer.
  • Due to the transactional nature of the relationship, one does not have to waste time building a relationship with the client.

3) Business relationship:

  • B2C purchases are more likely to be one-time transactions or transactions with more limited time frames.
  • B2C selling is personal, and quite often, the customer has checked the product online and knows which brands to choose.
  • Therefore, a salesperson only has to convince the customer that it is the best for them and that you facilitate their choice.
  • Thus, the business relationship is short, as customer preferences and loyalties may change over some time.

4) Size of the potential customer pool:

  • The size of the potential customer pool in B2C is much larger comparing to B2B. Ex: the number of people who buy mobiles can reach lakhs.
  • Therefore, an aggressive marketing campaign highlighting the features / USPs of a particular mobile phone brand can turn the tide in your favor.
  • People’s buying decision is often influencing by advertising and brand campaigns.
  • Word of mouth and positive reviews also help attract customers for whom buying a particular product is more of an emotional decision.

Also Read: Goods or Services – Differences between Goods and Services, and More

Also Read: Sales plan – Summary, Business Goals, and more

You Might Also Like

Online Job 715 Mobile Number 2022

IPBurger VPN – leadmarketingbusiness

A Samsung galaxy watch 3 armband (45mm)

Salvage Data Recovery Techniques for Damaged Drives

Strategies for New Crypto Traders

bizlead August 29, 2021
Share this Article
Facebook Twitter Email Copy Link Print
Previous Article goods or services Goods or Services – Differences between Goods and Services, and More
Next Article what is sales What is Sales? – Marketing, Inside Sales, and More

Recent Post

aarp free games
Aarp free games Online, Fun game, reviews, benefit, 2023 rewards
Gaming
Rajkotupdates.news _Microsoft gaming company to buy activision blizzard
Rajkotupdates.news :Microsoft Gaming Company to buy Activision Blizzard
Uncategorized
Winter skin care - tips and home remedies to keep your skin moisturised
Winter skin care – tips and home remedies to keep your skin moisturised
How to Lifestyle Social Media
lon_ prem(Premier African Minerals Limited ) (1)
lon: prem(Premier African Minerals Limited )
business Marketing Moneycontrol Sales
RajkotupdatesNews_ Regarding the interest rate
RajkotupdatesNews: Regarding the Interest Rate
business Marketing Moneycontrol Social Media
Benefits of Transfer Pricing Services for Companies
Benefits of Transfer Pricing Services for Companies Under Common Ownership
business Marketing Moneycontrol Sales
How to Reward Good Tenants in Your Rental Property
Marketing Moneycontrol Social Media
NSE - Jaiprakash Power Ventures Ltd
NSE – Jaiprakash Power Ventures Ltd
business Marketing Sales
5 Qualities To Look For In A Corporate Headshot Photographer
Entertainment Lifestyle Marketing
HYPERVERSE _Its Definition ,Challenges ,And How to login_
HYPERVERSE :Its Definition ,Challenges ,And How to login?
business Gaming Marketing Social Media
Lead Marketing Business

We at leadmarketingbusiness always try to provide our readers with the best information. Also, we www.leadmarketingbusiness.com

Facebook Pencil-ruler Twitter Linkedin Envelope

Recent Post

aarp free games
Gaming

Aarp free games Online, Fun game, reviews, benefit, 2023 rewards

May 30, 2023
Rajkotupdates.news _Microsoft gaming company to buy activision blizzard
Uncategorized

Rajkotupdates.news :Microsoft Gaming Company to buy Activision Blizzard

May 5, 2023
Winter skin care - tips and home remedies to keep your skin moisturised
How toLifestyleSocial Media

Winter skin care – tips and home remedies to keep your skin moisturised

April 28, 2023
lon_ prem(Premier African Minerals Limited ) (1)
businessMarketingMoneycontrolSales

lon: prem(Premier African Minerals Limited )

April 21, 2023

Popular Post

7 Digital Marketing Trends That Never Faded
7 Digital Marketing Trends That Never Faded
September 26, 2022
Branding Your Business: A Guide
Branding Your Business: A Guide
March 14, 2022

© All Rights Reserved by Lead Marketing Business

  • About Us
  • Blog
  • Welcome to “Lead Marketing” Write For Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?