Promotion strategies to use on college campuses – If you’re hosting or planning an event, then you want to ensure that as many people attend as possible. When it comes to college events, it is best to spread the word all across campus and the relevant digital platforms to get the maximum attendance.
College campuses are often huge and simply putting up a flyer or two on notice board won’t do the trick. Instead, you need to use proper event promotion strategies in order to attract the largest audience you can. Once you have a proper plan in place, things are much easier and more effective. Here are a few tips you should follow to get the most out of your efforts.
Send a campus-wide email blast
One of the most effective ways to promote events is an organized series of email campaigns. Send out a campus-wide email blast sharing all the details about your event, with the date, timing, and any registration links.
Design these email campaigns and blasts using the PosterMyWall’s engaging email templates. You’re sure to find something perfect for your needs, and will just have to enter the relevant information, and you’re good to go.
Run a social media campaign
Social media is an important part of campus interaction. Students tend to use various social media platforms and online forums regularly. So, run a campaign with attractive visuals on social media platforms. Have the management and hosting teams share these posts across their accounts, so that you reach as many people as possible.
Also utilize tools like Instagram countdowns to put your event on people’s radar. TikTok and Instagram are tools which are more commonly used by students, so focus on these. All of these platforms are quite easy to use, and you just need to make your posts and videos fun and compelling enough to pull attendees in. These platforms also have detailed promotional and audience targeting tools in place, so do make good use of these facilities.
Share flyers & posters across campus
In a campus environment, it’s not uncommon to see people passing out flyers to promote causes, events, parties, and more. So, you know this is an effective way to let students know about your event. Pass out flyers in common areas such as cafeterias, campus gardens, libraries, and other well-frequented places. Make these flyers, along with a few posters, using user-friendly tools like PosterMyWall to make your work much easier.
As for the posters, pin them up on notice boards and other prominent places to catch people’s attention. Make sure you have all the relevant details displayed on these posters, so that anyone wanting to attend has no confusion. You can even add QR codes to these posters and flyers for people to scan and go to the event registration or social media links.
Add your event to the campus calendar
Your college campus probably has a campus calendar which is shared with the whole student body and staff. When you’re planning your event and have the dates finalized, talk to the relevant college department and have it added to the calendar. This will ensure that the whole campus is at least aware about your event. If it’s on the campus calendar, then people are more likely to know their availability and make plans to attend accordingly.
For this purpose, make sure you have your event dates planned in advance, so that it doesn;t clash with any other major college events, exams, or vacation days.
Set up a registration table
You have probably seen tables set up on campus to get people to sign petitions, register for graduation ceremonies, or sign up for events and conferences. You should also set up a registration table for a few days a couple of weeks before your event. You just need to add people’s names to a list, give them the relevant details, and convince them to attend your event.
Keep a few flyers at this table and make sure whoever is manning it knows enough about the event to answer any questions anyone might have. Place a standee next to this table so that it is apparent what its purpose is from far off.
Talk to the campus marketing & communications office
Whether your event is an official campus event, a student-led event, or an external one, it would be a good idea to have the campus marketing office on board. They can help you promote the event and also give you the necessary permissions and access to carry this out in the best way possible.
You can even have the office send out an email blast from their email to all the relevant people. Design this yourself using tools like PosterMyWall’s email templates, and you’ll have something prepared for them to send out. This will make it more likely for the office to send these emails on a timely basis.
Use these tips to promote your event across campus on both physical and digital platforms. This way, you’ll get as many attendees as possible, and might even have to limit registrations!