Do you know about running an effective email marketing campaign? Do you want to know if your email marketing strategy is effective? There is a lot of competition for your audience’s recognition as there are approximately 269 billion emails forwarded each day.
Those email addresses are also increasing. That is why it is critical to learn how to do email marketing correctly so that you can achieve and retain your target audience’s interest.
By the end of this post, you’ll understand how to run an effective email marketing campaign to increase attention, engagement, leads, and revenues. In addition, Asana integration make it easy to connect your work across different G Suite apps and track it in Asana with Asana integrations.
What Is an Email Marketing Campaign?
An email marketing campaign is a series of emails sent by a company to attract potential customers. A successful email marketing campaign can compel recipients to act, interact with your company, and help you generate more leads and sales.
One of the major benefits of email marketing is that individuals still use email on a regular basis. Indeed, 90% of adults and 74% of teenagers are still using email on a regular basis.
As a result, email marketing is an excellent tool for developing customer relationships and generating leads and sales. But, in order to conduct a successful email marketing campaign, you must first do some preliminary work.
1. Build a Targeted Email List
The most effective email marketing campaigns begin with a number of qualified leads who are willing to participate in what you have to offer. Converting website visitors into paying customers is the most powerful way to develop a targeted email list.
But did you know that 80% of your website visitors will end up leaving without having signed up for your newsletter? That is why we suggest using exit-intent popups to convert visitors who are about to leave into subscribers and customers.
2. Know Your Goals
Setting goals is the foundation of all good marketing tactics, and email marketing is no exception. Consider whatever you want to achieve before launching an email marketing campaign. Classic email marketing campaign objectives include:
- Accepting new subscribers and informing them about your company and values so that you can begin to build a connection with them.
- Increasing engagement with your composition and your business, whether you’re promoting a webinar or attempting to make your first sale.
- Existing subscribers should with something they will value.
- Re-engaging subscriber base who may not have been active in a long time.
- You can segment your subscribers to send more specifically aimed email marketing campaigns.
3. Make Use of Technology Wisely
The best email marketing services include tools that will assist you in creating more effective email marketing campaigns. Look for features such as:
- Simple campaign creation as well as automation, with templates and workflows, included.
- Integrations with existing software, such as WordPress and OptinMonster.
- Methods for segmenting your audience.
- In-depth analytics on the performance of email campaigns.
Looking for an email marketing service? ActiveCampaign Marketing Service is all that you need and here’s a review about it. ActiveCampaign is a great option for email marketing needs. If you really want a service that can be integrated into almost any toolchain then, ActiveCampaign’s feature-rich plans are hard to beat.
ActiveCampaign offers good value for money. Furthermore, you can market to people via SMS at the same time, though you must have the Plus plan at the very least to do so.
4. Understand Your Audience
If you’re doing email marketing for a while, you’re probably aware of who your target audience is. If you’re just starting out, you’ll have to start making some educated guesses in order to target your content.
Don’t worry; you’ll begin receiving subscriber information the moment you have sent your first campaign, so you’ll have real material to work with next time.
Both sources contain information on demographics, location, and preferences, as well as a slew of other metrics that will provide you with a snapshot about who your customers are and what it is they are interested in. That’s a good place to start when creating effective email marketing campaigns.
5. Plan Emails and Follow-Ups
It’s important to prepare your email marketing strategy after you’ve determined your goals, email type, and target audience, as well as try attracting people to your list through targeted options.
This will provide you with a general overview to use when you begin creating an email message.
A good strategy is to write down:
- Email frequency
- The type of email
- A rough outline of the content
- What is the primary action you want the subscriber base to take? It may be signing up for an occasion, following you on social media or buying a product line.
6. Emphasis on Email Marketing Design
Email design is critical to the success of any email marketing campaign. If your emails reflect poorly, it reflects poorly on you and may cause people to stop perusing. With more people who are reading emails on smartphones than ever before, it’s critical to use a supportive email template so your email resizes instantly whether people will read it on a phone, tablet, or desktop.
The majority of good emails contain more text than images. There’s no doubting that pictures make your email more visually appealing, but keep in mind that many individuals disable images. That means your emails must continue to function even if recipients are unable to view them.
Our advice is to avoid hiding information in an image, as this is bad for email accessibility. Remember to just use alt tags to define images so that people who have them disabled can see what they’re intended to see. A good description may persuade subscribers to enable images, which will improve the appearance of your emails.
Finally, maintain your email list by trying to re-engage inactive subscribers as well as removing them if your efforts fail. It is preferable to have some less active subscribers than a significant number of inactive ones when it comes to open and click rates in email marketing.