Social Media and Google PPC Help Advance Your Business – Social media is a powerful tool that can help you build your business. It not only helps you get the right exposure but also allows your brand to interact with customers in an extremely cost-effective way. However, many businesses fail to leverage social media effectively because they don’t understand how to use PPC ads.
The same case can be made for Google ads. If you are looking to grow your business and reach more customers, Google PPC ads allow you to target potential customers based on their behavior on other websites and in search engines, which increases your chances of conversions. But most businesses end up losing money because they don’t optimize their PPC campaigns.
As a PPC agency in London, we work with countless businesses to help them utilize social media and Google ads to improve their brand awareness and increase revenue. Here are our best tips for small businesses.
It all Starts with Choosing the Right AD Channel for your Business
More than 90% of your site visitors won’t buy from you the first time. But if you retarget them using ads, the chances of them buying from you increase by 70%. Whether you are running your PPC campaigns for the first time or you have done it before, it is crucial to get your channels right every single time to get the most out of your campaigns.
For instance, social media ads are cheap and very effective. But not all of the platforms will be right for your business. If you are a B2B business, LinkedIn ads could be more effective for you than TikTok ads. So, start by asking, “where are people looking for you the most?” when determining your channels.
Set Clear Goals and Have Realistic Expectations
Your PPC ads are not a magic wand that’s going to make you rich overnight. It is important to keep your goals realistic and reasonable. It is also important to make sure that you know the limits of what you can achieve with your PPC ads so that you don’t end up spending money on something that doesn’t work.
For example, if your goal is to get long-term traffic on your website, then it is best not to steer clear of paid advertising. PPC works for instant exposure, brand awareness, and online selling. It doesn’t guarantee sustainable traffic after the campaigns are over.
Make Sure your Landing Page is Inviting and Strategic
The first thing people see when they visit your website is your landing page, so it needs to be enticing enough for them to click through. A good landing page has a strategic flow of design and content. It has a compelling copy that makes the visitor want to read more.
In addition, it also has a clear call-to-action (CTA), which tells visitors exactly what they need to do next. It should be designed with a purpose and a specific result in mind. So, you need to make it easy for the user to take their next step, whether it is signing up for your email list or making a purchase.
Another thing to keep in mind when designing your landing page is that you need to consider how your ad campaign will look on mobile devices. You can use responsive design to make sure your ads look good no matter what device someone is using.
Work on Creating Captivating Calls-to-Action
The most important thing you need to know about Google AdWords is that your ads have to be compelling. You have to work hard at creating ads that are appealing and that people want to click on, otherwise they won’t convert into sales.
Your CTA needs to be compelling and relevant to your audience. It also needs to be visible and easy for them to understand. The words you use in your CTA need to be something that the viewers can better associate with.
Whether your audience likes images, gifs, or memes, you should have every piece of information about your audience’s preferences – down to the size and type of the font as per your demographics – to make your CTA as compelling as possible so that people click and convert.
Have a Realistic Budget
PPC ads require keywords, which can sometimes be expensive, depending on your industry and competition. So, having a budget that’s too low will kill your chance of multiplying your revenue.
The good news is that you can create an ad campaign that’s within your budget and still get the results you want. The key is to get it right from the get-go by knowing what works and what doesn’t as well as having expertise in running PPC ad campaigns. So, if you don’t think you fit the bill, outsource it to a professional PPC agency that can shrink your room for error and optimize your ads to get the most out of your ad budget.
As a PPC agency in London, we help our clients run successful PPC campaigns all through the year, regardless of market conditions. Get in touch with us to learn more.