AI has been created over the past few years, changing how businesses operate, including email marketing. AI-powered software such as Klaviyo is accessible to help marketers create more personalised and engaging content.
These tools can assist you with saving time and effort while moving forward with the quality of your email marketing campaigns. Whereas these may be a few benefits, AI content will still require the human element of editing, fact-checking and comprehension.
In any case, Klaviyo email-marketing agencies are prepared to execute mail marketing strategies, alongside implementing AI to make campaigns custom-fitted to your business’s needs.
Furthermore, within the world of digital marketing, more and more digital marketers are questioning whether to implement AI to write content in their emails, especially for automated emails.
Pros of Utilising AI in Email Creation
AI can create content in a matter of minutes, reducing the time of work and resources needed to produce an email and edit manually.
With the help of AI, you can extract and use customer behaviour details to form customised emails, boosting engagement and enhancing conversion rates.
When providing your prompts in any AI software, you must establish your brand’s tone and style to ensure that your content remains consistent, whether written online or with human input.
When implementing A/B testing, you will want to create a variety of content you can experiment with. You can do that with AI as it can produce the email marketing content, present the test results, and provide suggestions to optimise the content that will work best for you and your audience.
AI can create a segmented list effectively customised according to specific audience groups. By segmenting your email audience into hot, warm, or cold audiences, you can tailor your content to fit each group, increasing the chances of open and click-through rates.
AI can pre-schedule sending emails at ideal times to boost open rates according to audience groups and locations.
Cons of Utilising AI in Email Marketing Content
Loss of Human Element
The AI-generated content will always need to be edited by a human as it can lack the human element of emotion and creativity.
Lack of authenticity
Overusing AI can lead to producing inauthentic content, especially if you haven’t provided your prompts correctly. Furthermore, your content must be fact-checked for reliability, which can lead to subscribers unsubscribing for poorly written content.
Data Security Risk
Sharing and storing customers’ personal data on AI software can be at risk and sometimes breaks GDPR. Therefore, you will want to ensure that your software has robust security measures to prevent any data breaches.
Keeping up and investigating AI tools may be complex for those new to the innovation, and they may need to learn how to use them effectively, so you will want to implement prior training before sending out any emails.
Is AI Right for Your Email Marketing Strategy?
Whether you use AI tools for your email marketing, you’ll want to reassess if this is the right option for your company and marketing strategies. And to come to that final decision, here are a few factors you should reconsider:
Type of Content
You can use AI to help brainstorm and generate several ideas to help support the initial stages of your marketing campaign. This is a great starting point, but remember to implement your and your team’s ideas, as there is still room to be more creative, produce ‘out-of-the-box’ ideas, and incorporate current trends and reactions.
Understanding your audience is essential, especially if you offer a diverse group of USPs and subscribers. However, as mentioned before, AI can help segment your audience and emails accordingly. For example, if you have a smaller audience, manually producing more personalised content might be more effective.
Assess the elements of AI you can use to produce emails, as this will later affect budgets and strategies if you aim to implement it long-term.
In conclusion, using AI to write an automated email can be an effective method for you to add to your digital marketing arsenal. Not only can it save time, but it can also improve your audience’s engagement rates. However, it is essential to balance AI-generated and human-crafted content.