SEO Google Certification
SEO Google certification is one of the most popular areas of digital marketing. It is not surprising that there is a considerable choice of educational programs.
Beginner programs provide fundamental knowledge of website promotion. Expert courses focus on specific optimization tools and methods.
Who Are Seo Courses Designed for?
First of all, SEO courses are helpful for beginners. If you are making the first steps in this field, you will have to learn vast scopes of information on your own. The authors of SEO courses greatly simplify this task.
The training materials are divided into thematic blocks. They provide the most relevant and helpful information, and all this is supported by real cases from experts in their field.
It is a good habit for a professional optimizer to update knowledge with new courses periodically. SEO is one of the most dynamic areas of internet marketing.
Google regularly introduces new algorithms and filters. The rules change during the game. Strategies that were efficient a few years ago require a new approach. A good optimizer keeps learning. Online courses are one of the ways to track the latest trends and improve your skills.
What Does It Mean to Be Google Certified?
There is a lot of competition among SEO specialists. Completed Google courses will look impressive in your CV. What is Google SEO certification?
The certificate formally confirms that you have completed a specialized educational course. That is, you have mastered the necessary set of knowledge and are ready to implement it in practice.
Also, the official document shows the employer the seriousness of your intentions, your desire to self-training, and achieving set goals.
Employee certificates have a positive impact on the reputation of the business as a whole. For example, to get the honorary status of Google Partner or Premier Google Partner.
At least one of the company’s affiliated members must have Google Ads certification (other requirements included). First of all, this is important for SEO and PPC agencies.
This status has some advantages:
- However, affiliate program participants and agencies with the Google Partner badge or Premier Google Partner badge are the first to receive information about updates and receive training on advertising products and sales.
- And also, they have access to Google promotional codes and interaction with the support service via phone, email, or live chat.
- Google Partners and Premier Google Partners can also support marketing campaigns and participate in contests between agencies.
- However, the exclusive status of Premier Google Partner gives you the right to participate in business training for managers and the annual partners’ summit.
- And also, they get advice on new strategies and a separate account management support team.
Why Does Google Have no SEO Training Certification?
- A magician never reveals his tricks. It is of utmost importance for Google to keep its algorithms secret.
- However, the introduction of Google SEO training certification involves providing comprehensive data on the internal mechanisms of the search engine.
- The company does not do this to avoid conflicts of interest and manipulation by SEO specialists.
- Still, Google strives for transparency as much as possible. The Search Optimization Starter Guide has been created to help website owners and web developers.
- Here, you will find valuable tips on making a Google-friendly website, indexing content and when to avoid this step; correctly selecting a URL.
- Structure information, and organizing website navigation; and working with meta tags, images, and links.
- Adherence to these principles will help search engines to scan better, index, and understand your content.