How Much do Google Ads Cost
How Much do Google Ads Cost? – Today, 65 percent of small-to-midsized businesses (SMBs) invest in pay-per-click (PPC) advertising.
How much do Google Advertisements cost?
While businesses spend an average of $ 9,000 to $ 10,000 per month on paid advertising, there is no single answer to the common question of “How much does Google Ads cost?”
- That’s because Google Ads is a truly customizable advertising platform.
- You have risky control over how much you spend and when you spend it, and you can upsurge or decrease your ad spend in real-time as you see fit.
- That’s why Google Ads pricing flexibility is one of its biggest benefits..
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How much do businesses spend on Google Ads?
Smooth though most companies spend $9000 to $10,000 per month on Google Ads, they custom their ad spend differently. Issues like their industry, products, services and competitors all influence their Google advertising costs.
In general, industries with a higher CPC spend more on Google Ads. The customer services sector, for example, pays an average of almost $7 per click, which can change businesses in the industry to increase their monthly Google Ads spend.
1. Professional PPC management
- When companies invest in PPC, it is not rare for them to partner with a PPC agency.
- However, a PPC agency like WebFX develops launches and manages your paid advertising campaigns on Google Ads and Microsoft Advertising stages.
- As part of leading and managing your PPC campaigns, your PPC agency will charge a monthly administration fee.
- This fee ranges from $ 350 to $ 5000 per month and does not include your monthly advertising spend.
- In some cases, your agency administration fee will be a percentage of your advertising spend.
- The regular, for example, is 12 to 30 percent of a company’s advertising spend. Thus if you have an ad spend of $ 5,000 and your agency requires 12 percent of your regular ad spend as payment.
- You would pay your agency $ 600 per month, in addition to spending $ 5,000 on ads.
2. PPC management software
- Businesses can too streamline internal PPC management with able and paid PPC software such as WordStream, Shape, or Acquisio.
- While optional, these tools can help your business optimize bids, evaluate ads, and more.