Facebook retargeting is a PPC strategy anywhere you show your ads to persons who are familiar with your brand.
They’ve also previously visited your website or interacted with your Facebook or Instagram page.
Put, retargeting displays your ads to people who already know about you. Its drive is to try to get them to act.
How does Facebook retargeting work?
Facebook retargeting helps you reach previous website visitors (or other personalized audiences) with ads. That is, with advertisements on the Facebook ad network, including Instagram.
It is remarketing in three easy steps:
- A person relates to your brand.
- Facebook algorithms identify that person’s Facebook account.
- The person will see your [Faceboo]k ads if they are part of your retargeting audience.
Why should you use Facebook retargeting?
To reach all the different audiences throughout your marketing funnel, there is also a much more pragmatic reason to run [Facebook retargeting] ads – they have a very high ROI.
For every dollar you invest in your remarketing campaigns, you can get two or more back.
Here are some more impressive remarketing statistics:
- Reorientation reduces cart abandonment by 6.5%.
- 68% of marketing agencies have an unusual budget for remarketing.
- And also, the retargeting outperforms all other ad placement strategies with an efficiency rate of 1,046%.
- However, product appeal is the main reason 37% of customers click on a retargeted ad.
- Here, 67% of retargeters use Facebook Exchange for online advertising.
Facebook retargeting is more of a powerful tool that can help businesses reach people who have already expressed an interest in their products or services. By showing ads to these people, businesses can remind them of their brand and encourage them to take action.
To set up a Facebook retargeting campaign, you will need to create a Facebook Pixel. This is a small piece of code that you add to your website or app. The Pixel will track the behaviour of your website visitors and allow you to create custom audiences for your retargeting campaigns.