Business Development vs Sales
Business development vs Sales are often grouped, seen as extensions that amount to a single practice. But that is not the case.
While both are dedicated to putting your business solution in customers’ hands, they are more like separate but complementary elements rather than a single entity, and your sales can hurt if you don’t have both.
Business development
‘Business development’ usually refers to the sum of a company’s actions to classify prospects whose business needs match well with the benefits of its offering.
- The process often involves conducting prospect research, evaluating competitive positioning, networking, and forming strategic partnerships.
- In the setting of a sales process, the term “business development,” also known as “sales development,” usually mentions the first-level activities performed to identify, connect.
- And ultimately qualify customers. Customers. Potential with an exceptionally high buying potential.
- Well-executed business development can set a flat course for sales reps, who function more throughout the sales process.
- Generate friendlier prospects and, in turn, more direct and compelling value propositions.
Sales development roles
- Sales development roles can include Business Development Representative (BDR) or Sales Development Representative (SDR) roles.
- These are characteristically entry-level roles within a company’s sales group that can align with career trails in sales, account management, or customer success management.
Business development vs. sales
- The distinction between business development and sales essentially boils down to the difference between “line up” and “lose weight.
- ” Business development representatives identify and deliver appropriate leads so a company’s sales team can reach more accessible and responsive prospects.
- While sales and business development need separate teams and represent diverse roles, it’s easy to see the rank of both strategies working in unison.
- A sample sale is impossible without dedicated business development. The relationship building required for business development depends on a solid solution and a reputation for effectively adapting to a particular market.
- SDR and sales rep positions don’t overlap too much in day-to-day operations unless their representatives are responsible for some of their prospecting.
- With this in mind. Both teams need to be aligning if you are to get the most out of your broader sales efforts. SDRs, BDRs.
- And salespeople need to understand your company’s ideal buyer persona and constantly identify suitable opportunities.